Contact

Alena Washburne | Senior UX Designer

alena@alenawashburne.com

Experience

Amazon Devices, Fire TV | Lead UX Designer | May 2018 - Present

  • Led redesign of core navigation and content search/discovery experiences for Amazon’s streaming device platform (Fire TV), delivering an improved customer journey (resulting in 12%+ lift in searches)

  • Owned end-to-end design process for GenAI-powered Fire TV search that enables customers to use conversational queries (“Alexa, what is the one movie where Tom Cruise dances in his underwear?”) and supported press event demo of the experience, delivered by Daniel Rausch (Amazon VP, Fire TV)

  • Created industry-first chat prompt experience for a streaming device, providing a way for customers to ask follow-ups, filter, and pivot their result sets

  • Collaborated with Alexa team to improve voice search awareness and usage on Fire TV; implemented multi-phase experimentation program that increased voice activity by >6%

Fabric | Principal Designer, Visual/UX, Freelance | Feb 2018 – December 2018

  • Led visual and user experience design for Seattle-area digital strategy, product design, and engineering startup including logo design, branding materials, and pitch decks for J. Crew, T-Mobile, Build.com, REI, and Lowes in support of business development efforts.

  • Completed J. Crew homepage design audit, developed redesign recommendations, and presented to J. Crew Chief Marketing Officer for implementation.

  • Integrated Fit Explore throughout J. Crew website to promote easier online shopping and reduce return rates.

Amazon Fashion | Visual/UX Designer II | Dec 2015 – Feb 2018

  • Served as UX lead for Amazon’s Private Brands fashion configurator initiative for Buttoned Down dress shirts and Core 10 Yoga Pants.

  • Led visual design for development and launch of Amazon Fashion’s Visual Dress Finder on desktop and mobile experiences.

  • Developed UX design for Prime Wardrobe “Learn More” pages and managed project administration, including leading weekly sprint planning meetings and daily stand ups

  • Team ambassador for recruiting events, visited 8 different colleges to speak and interview students.

Amazon Media | Visual Designer | Dec 2013 – Dec 2015

  • Led package design for all On Demand titles

  • Designed menu UI for Amazon Studios 

  • Titles: Alpha House, Betas, Tumbleleaf

Amazon Marketing Group | Designer | May 2013 – Dec 2013

  • Designed and coded published web content

  • Provided enhanced product descriptions for accessibility

Freelance | Multidisciplinary Designer | Jan 2006 – Present

  • Designed and coded published web content

  • Provided enhanced product descriptions for accessibility

Evive Health | Graphic Design Intern | Spring 2012

Mandalay Vision | Art Department Film Intern | Fall 2011

School

Columbia Art & Design: BFA, with honors

Skills & Extras

  • Figma, Adobe Creative Suite & more

  • Big Brothers Big Sisters of Puget Sound, Executive Board Member, Young Professionals Committee

  • GLAmazon Volunteer

  • AIGA Member