Fire TV Local News Channels

Project Intro

I worked as the solo designer for Amazon’s Local News Channel for Fire TV News. Customers want access to Local News on their Fire TV. 

Role

Lead UX Designer

Design Process

How can I help the customer select local news channels that is relevant to them and allows customers to set preference in a single destination?

From Techhive: “...during Amazon’s demo on Wednesday, the company also showed off how its new LLM (large language model) could turbo-charge Alexa’s Fire TV search capabilities, helping it dig up relevant movies and TV shows with far more casual queries than were previously possible. For example, an Amazon Fire TV exec demonstrated how Alexa on a Fire TV device could answer queries such as “show action movies for me,” and then answer follow ups (minus the wake word) such as “show me the ones I don’t have to pay for” and “show me ones I haven’t seen yet.” The show stopper was this query: “Search for that comedy by, you know, the guy who played the lawyer in Breaking Bad,” and Alexa quickly called up the TV series Lucky Hank starring Better Call Saul actor Bob Odenkirk.”